Industry
Automotive
Market
North Europe
Client
K. W. Bruun Import A/S
In the automotive industry, every interaction should showcase quality, innovation, and a smooth user experience. At a leading automotive importer in Northern Europe, our work involved shaping digital experiences for Peugeot, Citroën, DS, Opel, Fiat, Jeep, and Alfa Romeo.
Cost reduction
The manufacturer-provided solutions are costly and do not fully meet the specific needs of the Danish and Swedish markets.
Multi-branding
Each brand has a distinct identity. The solution had to be flexible, allowing seamless adaptation of fonts, colors, and UI nuances while maintaining core functionality.
Widget-based architecture
The tools needed to be embedded into diverse dealership websites, limiting the use of traditional design frameworks and demanding a highly modular approach.
Configurable flexibility
Apps needed to provide configuration options, from filter adjustments to direct call-to-action placements, optimizing engagement per brand.
To empower customers with an intuitive tool that allows them to configure their car, selecting engines, trims, colors, and accessories with a seamless user flow.
Considerations
Dynamic adaptation
Conducted an in-depth analysis of brand guidelines to ensure an effortlessly on-brand experience across seven automotive marques.Refined visual language
Typography, spacing, and interactive elements were calibrated to evoke a premium showroom experience online.Complex data simplified
Balancing the logical flow of powertrain-first vs. trim-first selection involved extensive user testing and behavioral research.
Impact
Reduced annual software licensing costs
Direct bookings for test drives and financing consultations
To provide a minimalist, high-efficiency alternative to the configurator, enabling customers to instantly express interest in a vehicle without lengthy interactions.
Considerations
The dealership selection dilemma
With over 150 dealers, equal exposure was a challenge. We engineered a geolocation-based, tiered proximity filtering system, balancing fairness with user convenience.Intelligent minimalism
A three-step flow maximizing conversions without overwhelming the user.
Impact
Increased lead conversion rates and engagement
Started to use our own products on their websites
To create an interactive, data-driven price sheet that maintains clarity while offering an elegant way to compare trims and options.
Considerations
Adaptive grid design
Developed a scroll-based pricing matrix for mobile, ensuring accessibility without sacrificing clarity.
Optimized print formatting
Automated PDF generation with sophisticated typography and spacing, aligning with industry-standard brochures.
Impact
Standardized branding across dealership networks
Increased PDF price list downloads
To extend the ownership experience beyond the purchase by offering effortless online service booking and warranty extensions.
Considerations
Curated ownership journey
We optimized the experience for returning customers, integrating license plate recognition and pre-filled data to minimize friction.
Edge case handling
Intelligent messaging for incomplete data ensured users were never left at a dead-end.
Impact
Increased online service bookings
Significantly reduced dealership call-center workload