2020-2025
DMS for car sales, upselling, financing, and document management. The platform replaces outdated solutions with a modern, web-based tool, allowing dealers to manage the entire sales process in a single workspace.
For dealers
Limited accessibility - Sales tools were only available on installed desktop apps, restricting mobility
Disconnected workflows - The sales and financing processes were handled in separate systems
Decrease offline paperwork - Contracts and agreements were stored physically, slowing down processes
For the importer
Lack of centralized insights for importer - No centralized data on sales, financing, or customer behavior
Market limitations
Existing solutions didn’t fit the Nordic market - Available DMS tools weren’t adapted to local tax and registration complexities, making them unsuitable
Create a modern, fully web-based solution
Make the system accessible from any device
Provide a single workspace for dealers
A unified platform to handle sales, financing, trade-ins, test drives, and document management
Give the importer real-time sales insights
Enabling data-driven decisions and improved dealer oversight
Introduce a new revenue stream for the importer
Implementing a subscription-based model for dealers
Time line
Conducted stakeholder interviews with importer representatives, sales managers, and business strategists.
Ran competitive analysis on existing dealer management systems, despite the challenge of limited publicly available data.
Analyzed regional market needs, focusing on tax and registration requirements in North Europe.
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Single workspace
Sales portal
Integration with external solutions - The system needed to interact with multiple external services for vehicle data, financing, pricing, and dealership management, adding extra complexity.
Complex UI consistency issues - The initial approach of repurposing existing tools created UI inconsistency. The team successfully advocated for a holistic design approach to ensure a seamless user experience.
Responsiveness - The team had to rethink layouts, introduce progressive disclosure, and implement mobile-friendly interactions to maintain usability without losing functionality.
Some information is hidden due to a confidentiality agreement
Increase in sales within the first three months due to better tracking and goal-setting.
Sales representatives actively monitoring their performance daily, fostering engagement and motivation.
Faster deal closure rate due to increased transparency in sales progress.