Digital Assistant
UX/UI
Micro interactions
Previously, store employees had only couple computers per store to process sales. The problem was that the software was very expensive, which limited the number of devices available.
With a mobile app accessible from sales associates’ personal phones, store throughput was expected to increase significantly, especially during peak seasons.
Workflow
First version
Interviews
Departments were surveyed as stakeholders
Business needed not only an increase in sales but also an improvement in the quality of pre-sale processes, such as revaluation, product delivery, and others.
The sales associates highlighted that the search mechanisms and information fields available to customers don’t meet their needs.
Sales associates were interviewed to uncover the pain points.
Based on the insides, we created a User Journey Map, which became the foundation for architecture and design.
Structure
The prototyping process was closely tied to testing, which took place weekly in retail stores with the participation of sales associates.
In some cases, prototypes were adjusted on the spot and retested to validate hypotheses. Fortunately, there were plenty of sales associates available for testing.
Search
Now, sales associates could scan items right at the counter and assist customers without having to take the price tag to a desktop computer.
Product
Based on insights, we shifted the focus of the product screen design toward working with alternatives, which later sparked strong engagement from sales associates.
Comparison
Checkout
The main task for the checkout design was to simplify complex processes. The amount of information to include was enormous, but through testing, we were able to defend a simpler version.
Tutorials
During testing of the final product versions, it became clear that some areas needed highlighting. Instead of labor-intensive native highlights, we chose a simpler and faster solution—Lottie animations. As a result, we covered more than 15 hidden points in just one week.
Micro interactions
Animations
Increase in sales volume due to improved speed and service quality
Price revaluation became dozens of times faster and no longer caused stress for sales associates
The new speed for fulfilling online orders, so no extra staff is needed
The main achievement was the company’s confidence in developing its own products. As we were finalizing the UI, we were already preparing for a new, large-scale project.